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Dive into the research topics where Department of Advertising & Public relation is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.
Collaborations and top research areas from the last five years
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Profiles
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When Personality Meets Platform: The Moderating Role of Human-Likeness in AI User Evaluations
Lee, S. & Choi, Y. K., 2026, (Accepted/In press) In: International Journal of Human-Computer Interaction.Research output: Contribution to journal › Review article › peer-review
1 Scopus citations -
Diaspora Cultural Diplomacy as a Transnational Behavior for Enhancing Ethnic Identity: The Korean Diaspora in the U.S. in Focus
Yun, S. H. & Jung, S. Y., 2025, In: Korea Observer. 56, 2, p. 315-348 34 p.Research output: Contribution to journal › Article › peer-review
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(Un)Bothered by the Story’s Ambiguity: How Individual Differences in Consumers’ Need for Closure Affect Transportation and Brand Attitude in Narrative Ads
Glaser, M. A., Choi, Y. K. & Baumgartner, H., Jan 2024, In: Journal of the Association for Consumer Research. 9, 1, p. 46-57 12 p.Research output: Contribution to journal › Article › peer-review
2 Scopus citations