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Dive into the research topics where Hong Youl Ha is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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Human and AI Reviews Coexist: How Hybrid Review Systems Enhance Trust and Decision Confidence in E-Commerce
Li, Y. & Ha, H. Y., Jan 2026, In: Journal of Theoretical and Applied Electronic Commerce Research. 21, 1, 14.Research output: Contribution to journal › Article › peer-review
Open Access -
Descriptive Trajectories of How Service Innovation Shapes Customer Exit Intentions in Online Travel Agencies
Xia, Y. & Ha, H. Y., Dec 2025, In: Journal of Theoretical and Applied Electronic Commerce Research. 20, 4, 280.Research output: Contribution to journal › Article › peer-review
Open Access -
Determinants of relationship termination intentions and their evolution: a two time-lag approach
Wen, T. & Ha, H. Y., 15 Jan 2025, In: Journal of Research in Interactive Marketing. 19, 1, p. 115-131 17 p.Research output: Contribution to journal › Article › peer-review
2 Scopus citations -
Does service innovation reduce customer defection intentions among disappointed customers? A latent growth modeling approach in the hotel sector
Zhang, Y. & Ha, H. Y., Jan 2025, In: International Journal of Hospitality Management. 124, 103954.Research output: Contribution to journal › Article › peer-review
2 Scopus citations -
How Customer Avoidance Leads to Customers Returning: A Longitudinal Study Concerning Online Travel Agencies
Su, Z. & Ha, H. Y., Mar 2025, In: Journal of Theoretical and Applied Electronic Commerce Research. 20, 1, 35.Research output: Contribution to journal › Article › peer-review
Open Access2 Scopus citations