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Dive into the research topics where Jun Sang Yeo is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Research output
- 4 Article
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Indirect, so it is persuasive. But not for me: the role of metaphoric thinking tendency
Bok, S. Y. & Yeo, J., 19 May 2019, In: International Journal of Advertising. 38, 4, p. 544-562 19 p.Research output: Contribution to journal › Article › peer-review
8 Scopus citations -
The effect of geographic indication in advertising background pictures on product evaluation: The moderating role of familiarity
Kim, Y. J., Song, S. Y. & Yeo, J., 1 Apr 2016, In: Asian Journal of Social Psychology. 19, 2, p. 163-169 7 p.Research output: Contribution to journal › Article › peer-review
3 Scopus citations -
Corporate brand trust as a mediator in the relationship between consumer perception of CSR, corporate hypocrisy, and corporate reputation
Kim, H., Hur, W. M. & Yeo, J., 2015, In: Sustainability (Switzerland). 7, 4, p. 3683-3694 12 p.Research output: Contribution to journal › Article › peer-review
Open Access149 Scopus citations -
Effects of parent-extension similarity and self regulatory focus on evaluations of brand extensions
Yeo, J. & Park, J., 2006, In: Journal of Consumer Psychology. 16, 3, p. 272-282 11 p.Research output: Contribution to journal › Article › peer-review
92 Scopus citations