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Dive into the research topics where Sue Hyun Lee is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Collaborations and top research areas from the last five years
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Research output
- 3 Article
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Paying Back to Good Deeds: A Text Mining Approach to Explore Don-jjul as Pro-consumption Behavior
Choo, H. & Lee, S. H., 2024, In: Asia Marketing Journal. 26, 2, p. 104-128 25 p.Research output: Contribution to journal › Article › peer-review
Open Access -
Ostracizing sources avoid communal tastes: Effect of ostracizing behaviour on extraordinary consumption
Park, E. & Lee, S. H., May 2023, In: International Journal of Consumer Studies. 47, 3, p. 1173-1188 16 p.Research output: Contribution to journal › Article › peer-review
3 Scopus citations -
What makes products look premium? The impact of product convenience on premiumness perception
Cho, H. Y., Lee, S. H. & Saini, R., May 2022, In: Psychology and Marketing. 39, 5, p. 875-891 17 p.Research output: Contribution to journal › Article › peer-review
8 Scopus citations