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Dive into the research topics where Woo Seong Kang is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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Research output
- 8 Article
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The effect of temporal variation of prelaunch expectations on stock market response in the motion picture industry
Kim, J., Song, R. & Kang, W., Jul 2022, In: Journal of Product Innovation Management. 39, 4, p. 515-533 19 p.Research output: Contribution to journal › Article › peer-review
2 Scopus citations -
The impact of consumption utility from green retail environment on revisit intention
Paik, I. Y. & Kang, W., 1 Feb 2018, In: Journal of Distribution Science. 16, 2, p. 67-81 15 p.Research output: Contribution to journal › Article › peer-review
Open Access -
Aesthetic responses to prototypicality and uniqueness of product design
Stanton, S. J., Townsend, J. D. & Kang, W., 1 Jun 2016, In: Marketing Letters. 27, 2, p. 235-246 12 p.Research output: Contribution to journal › Article › peer-review
21 Scopus citations -
The impact of product portfolio strategy on financial performance: The roles of product development and market entry decisions
Kang, W. & Montoya, M., May 2014, In: Journal of Product Innovation Management. 31, 3, p. 516-534 19 p.Research output: Contribution to journal › Article › peer-review
46 Scopus citations -
Brand-Specific design effects: Form and function
Townsend, J. D., Kang, W., Montoya, M. M. & Calantone, R. J., Sep 2013, In: Journal of Product Innovation Management. 30, 5, p. 994-1008 15 p.Research output: Contribution to journal › Article › peer-review
37 Scopus citations