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Dive into the research topics where You Seok Lee is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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Research output
- 14 Article
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Eco-Friendly CSR in Action: How News Reports and Social Media Drive Green Vehicle Sales in South Korea's Automotive Market
SEOK, J., KIM, J. & LEE, Y., 2025, In: Journal of Distribution Science. 23, 5, p. 145-154 10 p.Research output: Contribution to journal › Article › peer-review
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The economic worth of Korean brand ambassadors in luxury industry: an event study analysis
Park, H., Lee, Y. & Kim, J., 2025, (Accepted/In press) In: Asia Pacific Business Review.Research output: Contribution to journal › Article › peer-review
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The impact of purchase channel knowledge on perceived transaction value: an analysis of online hospitality reservation services
Lee, S. H., Lee, Y. & Kim, S. H., 2025, (Accepted/In press) In: Asia Pacific Journal of Tourism Research.Research output: Contribution to journal › Article › peer-review
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Self-Quantification of Services: Cost of Real-Time Feedback
Huh, K. T., Lee, Y. & Kim, S. H., Sep 2023, In: Journal of Business Research. 164, 113947.Research output: Contribution to journal › Article › peer-review
2 Scopus citations -
The diffusion pattern of new products: evidence from the Korean movie industry
Lee, Y., Kim, S. H. & Cha, K. C., Nov 2023, In: Asian Business and Management. 22, 5, p. 1830-1847 18 p.Research output: Contribution to journal › Article › peer-review
Open Access2 Scopus citations