TY - GEN
T1 - A study on the big data business model for the entrepreneurial ecosystem of the creative economy
AU - Kim, Hyesun
AU - Choi, Mangyu
AU - Jeon, Byunghoon
AU - Kim, Hyoungro
N1 - Publisher Copyright:
© Springer Science+Business Media Singapore 2016.
PY - 2016
Y1 - 2016
N2 - The entrepreneurship required for a creative economy is one that promotes job creation through the creativity of CEOs who have entrepreneurial spirit as well as excellent knowledge and technology. This entrepreneurship plays a critical role in the construction of a venture business ecosystem. Meanwhile, big data, until now, have consisted only of numbers and texts that are specified and standardized by certain structured rules. Nowadays, however, big data analysis methods are being developed to gain information and business opportunities from new aspects through the use of nonstandard data. The big data technology is becoming a core element in the new digital age rather than just a trend, and the big data strategies are progressing from the testing stage to the implementation stage. In particular, as the importance of nonstandard data is increasing, limitations of the conventional system analysis appeared, and the analysis methods of advanced analytics are being highlighted. The scope of big data is anticipated to expand in enterprises with the emergence of many application cases, such as the real-time use of the data. The business model for the formation of the entrepreneurial ecosystem of the creative economy can assist the construction of an entrepreneurial platform as a catalyst for the stimulation of innovative business start-ups. This entrepreneurial platform can produce such effects as fast product development, commercialization of technology, risk reduction, and job creation. In this study, the operating model formation according to the characteristics of the industry or the business model in operation, the profit creation sources, the scope of value provision, and the priorities with regard to the required data were examined. Furthermore, cases related to the performance of big data business models of advanced corporations were examined, and a big data business model for the formation of the entrepreneurial ecosystem of the creative economy in the 21st century was derived.
AB - The entrepreneurship required for a creative economy is one that promotes job creation through the creativity of CEOs who have entrepreneurial spirit as well as excellent knowledge and technology. This entrepreneurship plays a critical role in the construction of a venture business ecosystem. Meanwhile, big data, until now, have consisted only of numbers and texts that are specified and standardized by certain structured rules. Nowadays, however, big data analysis methods are being developed to gain information and business opportunities from new aspects through the use of nonstandard data. The big data technology is becoming a core element in the new digital age rather than just a trend, and the big data strategies are progressing from the testing stage to the implementation stage. In particular, as the importance of nonstandard data is increasing, limitations of the conventional system analysis appeared, and the analysis methods of advanced analytics are being highlighted. The scope of big data is anticipated to expand in enterprises with the emergence of many application cases, such as the real-time use of the data. The business model for the formation of the entrepreneurial ecosystem of the creative economy can assist the construction of an entrepreneurial platform as a catalyst for the stimulation of innovative business start-ups. This entrepreneurial platform can produce such effects as fast product development, commercialization of technology, risk reduction, and job creation. In this study, the operating model formation according to the characteristics of the industry or the business model in operation, the profit creation sources, the scope of value provision, and the priorities with regard to the required data were examined. Furthermore, cases related to the performance of big data business models of advanced corporations were examined, and a big data business model for the formation of the entrepreneurial ecosystem of the creative economy in the 21st century was derived.
KW - Big data
KW - Entrepreneurial ecosystem
KW - Statistical analysis
KW - Venture
UR - http://www.scopus.com/inward/record.url?scp=84958038419&partnerID=8YFLogxK
U2 - 10.1007/978-981-10-0068-3_24
DO - 10.1007/978-981-10-0068-3_24
M3 - Conference contribution
AN - SCOPUS:84958038419
SN - 9789811000676
T3 - Lecture Notes in Electrical Engineering
SP - 185
EP - 190
BT - Advances in Parallel and Distributed Computing and Ubiquitous Services, UCAWSN and PDCAT 2015
A2 - Shen, Hong
A2 - Jeong, Young-Sik
A2 - Yi, Gangman
A2 - Park, James J.
PB - Springer Verlag
T2 - 4th International Conference on Ubiquitous Computing Application and Wireless Sensor Network, UCAWSN 2015
Y2 - 8 July 2015 through 10 July 2015
ER -
