A study on the paradigm shift in exhibition culture facilities by the smart device technologies

This study deals with the activation of mobile technology which enables audiences to make a two-way interaction with the cultural facilities and to grant a newer concept of exhibition culture facilities. In other words, the combination of personal mobile device and IT tech would bring a new paradigm that cultural facility is not only a historical archive but also a place for education and entertainment beyond the limitation of real life. The connection between exhibition culture facilities and mobile device would result in a substantial reduction in marketing and PR cost and labor, an offer of TPO(time, place, occasion) service which increases audience accessibility, a storage of enormous amount of information and finally, the discovery of new markets and business opportunities in culture industry.