A study on user experience design process of O2O shopping

Jungae Lee; Jeanhun Chung

doi:10.1166/asl.2017.9725

A study on user experience design process of O2O shopping

Jungae Lee, Jeanhun Chung

Department of Multimedia

Kyungdong UniversityYangju Metropol Campus

Research output: Contribution to journal › Article › peer-review

1 Scopus citations

Abstract

Owing to the development of ICT, the distribution channels have been diversified. As consumers use distribution channels like offline and online at the same time, the range of selection is extended in the process of consumers’ purchase decision. Consumers’ change in purchase habit has changed the business model of distribution industry, which is eventually changing the distribution channel environment. This study aimed to draw the user experience design process for purchase activity in O2O shopping environment. The shopping activity of O2O shopping could be shown as Product Recognition→Product Search/Comparison→Customer Experience→ Purchase/Payment→Customer Follow-Up Management. Total three phases of user experience design process to implement it were drawn such as Establishment of Product Info→Establishment of Interface→Establishment of Management.

Original language	English
Pages (from-to)	9461-9464
Number of pages	4
Journal	Advanced Science Letters
Volume	23
Issue number	10
DOIs	https://doi.org/10.1166/asl.2017.9725
State	Published - Oct 2017

Keywords

Consumers’ purchase behavior
Design process
Implementation strategy
O2O shopping
User experience

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10.1166/asl.2017.9725

Cite this

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author = "Jungae Lee and Jeanhun Chung",

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A study on user experience design process of O2O shopping

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Keywords

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