An Exploration into the Potential of Empathy for the Selection of Retail Employees

Hung Jen Su, Sanghyun Lee, Jing Ding, Lucette B. Comer

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

2 Scopus citations

Abstract

This study examined reactions of potential employees to non-routine occurrences in a retail setting. The purpose of this study was to explore the impact of trait empathy on preferences for entering helping situations in the in-store retail environment.

Original languageEnglish
Title of host publicationDevelopments in Marketing Science
Subtitle of host publicationProceedings of the Academy of Marketing Science
PublisherSpringer Nature
Pages49
Number of pages1
DOIs
StatePublished - 2015

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)2363-6165
ISSN (Electronic)2363-6173

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