An integrative model of consumer satisfaction in the context of e-services

Research output: Contribution to journalArticlepeer-review

43 Scopus citations

Abstract

This research examines how customer satisfaction affects its antecedent and outcome variables such as expectation, performance, disconfirmation, word-of-mouth, brand loyalty, attribution and repurchase. This research also takes the important integrative step of understanding the consumer behavioural constructs of consumer satisfaction. Although researchers have focused on the antecedents of consumer satisfaction, our integrative model has extended the outcomes of consumer behaviour on consumer satisfaction. Furthermore, this model strongly suggests a positive view of the inter-relationships between the antecedent variables and outcome variables of satisfaction. In particular, our model is not consistent with Oliver's attribution models in which satisfaction is a consequence of attribution processing. All hypothesized variables were supported by our empirical study. The findings present a variety of guides to formulating marketing strategies for both practitioners and academics.

Original languageEnglish
Pages (from-to)137-149
Number of pages13
JournalInternational Journal of Consumer Studies
Volume30
Issue number2
DOIs
StatePublished - Mar 2006

Keywords

  • Attribution
  • Disconfirmation
  • E-service
  • Expectation
  • Performance

Fingerprint

Dive into the research topics of 'An integrative model of consumer satisfaction in the context of e-services'. Together they form a unique fingerprint.

Cite this