An intelligent matching system for the products of small business/manufactures with the celebrities

Junho Jeong, Yunsik Son, Seokhoon Ko, Seman Oh

Research output: Contribution to journalConference articlepeer-review

Abstract

With the development of ICT, e-business have brought consumers opportunities to choose a wider range of products to purchase. However, these opportunities made it difficult for them to make a choice. Under this circumstance, product recommendation systems have arisen, helping consumers with purchase decision. In this paper, an intelligent matching system is proposed to connect small business/manufactures with celebrities. Previous matching/recommendation systems using narrowing approach based on limited information or using widening approach based on users' information. But these approaches have many restricts. The proposed matching system produces suitable celebrity candidate set to advertise target product of small business/manufactures based on relationship graph which can compare the similarity of each celebrity.

Original languageEnglish
Article number05005
JournalMATEC Web of Conferences
Volume54
DOIs
StatePublished - 22 Apr 2016
Event2016 7th International Conference on Mechanical, Industrial, and Manufacturing Technologies, MIMT 2016 - Cape Town, South Africa
Duration: 1 Feb 20163 Feb 2016

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