An intelligent matching system for the products of small business/manufactures with the celebrities

With the development of ICT, e-business have brought consumers opportunities to choose a wider range of products to purchase. However, these opportunities made it difficult for them to make a choice. Under this circumstance, product recommendation systems have arisen, helping consumers with purchase decision. In this paper, an intelligent matching system is proposed to connect small business/manufactures with celebrities. Previous matching/recommendation systems using narrowing approach based on limited information or using widening approach based on users' information. But these approaches have many restricts. The proposed matching system produces suitable celebrity candidate set to advertise target product of small business/manufactures based on relationship graph which can compare the similarity of each celebrity.