Augmented digital human vs. human agents in storytelling marketing: Exploratory electroencephalography and experimental studies
- Eunyoung Sung
- , Dai In Danny Han
- , Yung Kyun Choi
- , Brian Gillespie
- , Anja Couperus
- , Marc Koppert
- Montana State University
- Hogeschool Zuyd
- NHTV Breda University of Applied Sciences
Research output: Contribution to journal › Article › peer-review
21
Scopus
citations