Branded entertainment: Gender differences in reactions to star ratings
- Kacy Kim
- , Chanmo Park
- , Sukki Yoon
- , Yung Kyun Choi
- , Sangdo Oh
- , Jooyoung Lee
- Bryant University
- Harvard University
- Yonsei University
- Ulsan National Institute of Science and Technology
Research output: Contribution to journal › Article › peer-review
12
Scopus
citations