Cancel anytime! How easy cancellation options enhance purchase intentions for services that require long-term commitments

Sohyeon Park, Kacy Kim, Seolwoo Park, Yung Kyun Choi, Sukki Yoon

Research output: Contribution to journalArticlepeer-review

1 Scopus citations

Fingerprint

Dive into the research topics of 'Cancel anytime! How easy cancellation options enhance purchase intentions for services that require long-term commitments'. Together they form a unique fingerprint.

Social Sciences

Nursing and Health Professions