Cancel anytime! How easy cancellation options enhance purchase intentions for services that require long-term commitments
- Sohyeon Park
- , Kacy Kim
- , Seolwoo Park
- , Yung Kyun Choi
- , Sukki Yoon
- Korea University
- Bryant University
- Jeju National University
Research output: Contribution to journal › Article › peer-review
3
Scopus
citations