Context-aware recommender systems using data mining techniques

Kyoung jae Kim, Hyunchul Ahn, Sangwon Jeong

Research output: Contribution to journalArticlepeer-review

11 Scopus citations

Abstract

This study proposes a novel recommender system to provide the advertisements of context-aware services. Our proposed model is designed to apply a modified collaborative filtering (CF) algorithm with regard to the several dimensions for the personalization of mobile devices - location, time and the user's needs type. In particular, we employ a classification rule to understand user's needs type using a decision tree algorithm. In addition, we collect primary data from the mobile phone users and apply them to the proposed model to validate its effectiveness. Experimental results show that the proposed system makes more accurate and satisfactory advertisements than comparative systems.

Original languageEnglish
Pages (from-to)357-362
Number of pages6
JournalWorld Academy of Science, Engineering and Technology
Volume64
StatePublished - 2010

Keywords

  • Collaborative filtering
  • Location-based advertisement
  • Mobile user
  • Recommender system
  • User needs type

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