Development of a strategic prototyping framework for product service systems using co-creation approach

There are more and more applications of Product Service Systems (PSS) in today's industry in both B2B and B2C sectors. PSS is able to bring plenty of benefits to the customer, the provider, the environment and the society. In order to unleash the full potential of PSS in terms of industrial adoption, there is a need for the improvement of (i) customer's perception of its value, (ii) pre-launch evaluation, and (iii) design quality. None of the existing methodologies and tools provides a comprehensive approach for all of those three aspects. In this paper, the authors propose a strategic framework for PSS prototyping. The proposed framework can support the customer's perception of value, the evaluation of PSS design before actual implementation and the improvement of design quality. An illustrating example of implementation of the proposed framework is also included for demonstration purpose.