TY - GEN
T1 - Generating new service concepts based on ontology integration
AU - Geum, Youngjung
AU - Suh, Yongyoon
AU - Park, Yongtae
AU - Oh, Hyungsik
PY - 2008
Y1 - 2008
N2 - Despite the fact that the service concept generation is considered as a key factor for success of new service development, relatively little attention has been paid to how to generate new service concepts. In response, this paper proposes a novel approach to generation of new service concepts based on ontology integration. Since ontology aims to capture the specification of concepts in a specific domain, knowledge set of a domain composed of concept network with various descriptions and relationships can be derived. In addition, creative combination of concepts and relationships between different domains can be generated by integrating ontologies, which makes new service concepts to be generated. Thus, proposed approach suggests how to generate the new service concepts using ontology integration with three steps -construction of service concept ontology, integration of ontologies, and generation of new service concepts. The proposed approach is expected to help service managers to understand the structure of currently provided services and identify candidate service concepts to be generated, thus generate the new service concepts.
AB - Despite the fact that the service concept generation is considered as a key factor for success of new service development, relatively little attention has been paid to how to generate new service concepts. In response, this paper proposes a novel approach to generation of new service concepts based on ontology integration. Since ontology aims to capture the specification of concepts in a specific domain, knowledge set of a domain composed of concept network with various descriptions and relationships can be derived. In addition, creative combination of concepts and relationships between different domains can be generated by integrating ontologies, which makes new service concepts to be generated. Thus, proposed approach suggests how to generate the new service concepts using ontology integration with three steps -construction of service concept ontology, integration of ontologies, and generation of new service concepts. The proposed approach is expected to help service managers to understand the structure of currently provided services and identify candidate service concepts to be generated, thus generate the new service concepts.
KW - Concept generation
KW - New service development
KW - Ontology
KW - Ontology integration
UR - http://www.scopus.com/inward/record.url?scp=56749154904&partnerID=8YFLogxK
U2 - 10.1109/ICMIT.2008.4654482
DO - 10.1109/ICMIT.2008.4654482
M3 - Conference contribution
AN - SCOPUS:56749154904
SN - 9781424423309
T3 - Proceedings of the 4th IEEE International Conference on Management of Innovation and Technology, ICMIT
SP - 878
EP - 883
BT - Proceedings of the 4th IEEE International Conference on Management of Innovation and Technology, ICMIT
T2 - 4th IEEE International Conference on Management of Innovation and Technology, ICMIT
Y2 - 21 September 2008 through 24 September 2008
ER -