TY - JOUR
T1 - How does social media influence college students to recognize entrepreneurial opportunities? - Evidence from China
AU - Nam, Eunyoung
AU - Xiong, Peng
N1 - Publisher Copyright:
© 2021 Studies in Media and Communication. All rights reserved.
PY - 2021/12
Y1 - 2021/12
N2 - The rapid development of information technology is having a profound impact on college students' entrepreneurial behavior,and accurately recognize entrepreneurial opportunities will affect the success or failure of individual entrepreneurship. The purpose of this study is to explore if and how social media influences college students to recognize entrepreneurial opportunities. A systematic review of relevant research results including social media in the field of entrepreneurship, entrepreneurship of college students, etc., this paper puts forward five dimensions and six hypotheses, including entrepreneurial alertness, priori knowledge, social capital, entrepreneurial opportunity recognition, and social media. A total of 508 valid questionnaires were obtained by designing questionnaires, organizing surveys, and screening data for college students. Through the reliability and validity test, correlation analysis, and hypothesis test analysis of the returned questionnaire data, all six hypotheses were verified. The empirical analysis shows that social media can significantly affect the recognition of entrepreneurial opportunities for college entrepreneurs. priori knowledge and entrepreneurial alertness play a mediating role and a moderating role respectively in this process. Meanwhile, priori knowledge plays a significant positive role in promoting entrepreneurial vigilance. Social capital has a direct and positive impact on college students' entrepreneurial opportunity recognition, and plays a moderating role in the impact of social media on college students' entrepreneurial opportunity recognition.
AB - The rapid development of information technology is having a profound impact on college students' entrepreneurial behavior,and accurately recognize entrepreneurial opportunities will affect the success or failure of individual entrepreneurship. The purpose of this study is to explore if and how social media influences college students to recognize entrepreneurial opportunities. A systematic review of relevant research results including social media in the field of entrepreneurship, entrepreneurship of college students, etc., this paper puts forward five dimensions and six hypotheses, including entrepreneurial alertness, priori knowledge, social capital, entrepreneurial opportunity recognition, and social media. A total of 508 valid questionnaires were obtained by designing questionnaires, organizing surveys, and screening data for college students. Through the reliability and validity test, correlation analysis, and hypothesis test analysis of the returned questionnaire data, all six hypotheses were verified. The empirical analysis shows that social media can significantly affect the recognition of entrepreneurial opportunities for college entrepreneurs. priori knowledge and entrepreneurial alertness play a mediating role and a moderating role respectively in this process. Meanwhile, priori knowledge plays a significant positive role in promoting entrepreneurial vigilance. Social capital has a direct and positive impact on college students' entrepreneurial opportunity recognition, and plays a moderating role in the impact of social media on college students' entrepreneurial opportunity recognition.
KW - Entrepreneurial alertness
KW - Entrepreneurial opportunity recognition
KW - Entrepreneurship education
KW - Priori knowledge
KW - Social capital
KW - Social media
UR - http://www.scopus.com/inward/record.url?scp=85120349587&partnerID=8YFLogxK
U2 - 10.11114/smc.v9i2.5405
DO - 10.11114/smc.v9i2.5405
M3 - Article
AN - SCOPUS:85120349587
SN - 2325-8071
VL - 9
SP - 71
EP - 83
JO - Studies in Media and Communication
JF - Studies in Media and Communication
IS - 2
ER -