Ideological group influence: central role of message meaning

Timothy Hayes, Jacob C. Lee, Wendy Wood

Research output: Contribution to journalArticlepeer-review

4 Scopus citations

Abstract

Social influence, in Asch’s famous analysis, depends on recipients’ interpretations of what issues mean. Building on this view, we showed that influence is a two-step process in which recipients first infer the meaning of a message based on the ideology of the source group. In the second step, recipients agree more with messages that support their own group ideologies. Supporting the causal sequence in the model, recipients’ attitudes changed when message meaning changed, but not when message meaning was held constant.

Original languageEnglish
Pages (from-to)1-17
Number of pages17
JournalSocial Influence
Volume13
Issue number1
DOIs
StatePublished - 2 Jan 2018

Keywords

  • attitude change
  • ideological influence
  • ideology
  • Social influence
  • social meaning

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