Introduction to the special issue on leveraged marketing communications

Research output: Contribution to journal › Editorial

Original language	English
Pages (from-to)	445-447
Number of pages	3
Journal	International Journal of Advertising
Volume	39
Issue number	4
DOIs	https://doi.org/10.1080/02650487.2020.1750177
State	Published - 18 May 2020

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title = "Introduction to the special issue on leveraged marketing communications",

author = "Sukki Yoon and Choi, {Yung Kyun}",

year = "2020",

month = may,

day = "18",

doi = "10.1080/02650487.2020.1750177",

language = "English",

volume = "39",

pages = "445--447",

journal = "International Journal of Advertising",

issn = "0265-0487",

publisher = "Taylor and Francis Ltd.",

number = "4",

}

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T1 - Introduction to the special issue on leveraged marketing communications

AU - Yoon, Sukki

AU - Choi, Yung Kyun

PY - 2020/5/18

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U2 - 10.1080/02650487.2020.1750177

DO - 10.1080/02650487.2020.1750177

M3 - Editorial

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VL - 39

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EP - 447

JO - International Journal of Advertising

JF - International Journal of Advertising

IS - 4

ER -