Introduction to the special issue on leveraged marketing communications

Research output: Contribution to journal › Editorial

Original language	English
Pages (from-to)	445-447
Number of pages	3
Journal	International Journal of Advertising
Volume	39
Issue number	4
DOIs	https://doi.org/10.1080/02650487.2020.1750177
State	Published - 18 May 2020

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@article{655d8749adec4253b016d29707991ba8,

title = "Introduction to the special issue on leveraged marketing communications",

author = "Sukki Yoon and Choi, \{Yung Kyun\}",

year = "2020",

month = may,

day = "18",

doi = "10.1080/02650487.2020.1750177",

language = "English",

volume = "39",

pages = "445--447",

journal = "International Journal of Advertising",

issn = "0265-0487",

publisher = "Taylor and Francis Ltd.",

number = "4",

}

TY - JOUR

T1 - Introduction to the special issue on leveraged marketing communications

AU - Yoon, Sukki

AU - Choi, Yung Kyun

PY - 2020/5/18

Y1 - 2020/5/18

UR - https://www.scopus.com/pages/publications/85084352366

U2 - 10.1080/02650487.2020.1750177

DO - 10.1080/02650487.2020.1750177

M3 - Editorial

AN - SCOPUS:85084352366

SN - 0265-0487

VL - 39

SP - 445

EP - 447

JO - International Journal of Advertising

JF - International Journal of Advertising

IS - 4

ER -