Learning Orientation and Market Orientation as Catalysts for Innovation in Nonprofit Organizations

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Abstract

The purpose of the study is to review the adoptability of learning orientation (LO), market orientation (MO), and innovation to human service nonprofits by investigating the relationships among these. The study hypothesizes and analyzes the mediating effect of MO in the movement from learning orientation to innovation. The findings based on nonprofit community centers in South Korea partially support the positive influence of LO and MO on innovation, proposing the importance of establishing both LO and MO to facilitate innovations in human service nonprofits. The study suggests implications for practice and future research.

Original languageEnglish
Pages (from-to)393-413
Number of pages21
JournalNonprofit and Voluntary Sector Quarterly
Volume43
Issue number2
DOIs
StatePublished - Apr 2014

Keywords

  • innovation
  • learning orientation
  • market orientation
  • nonprofit organization management
  • organizational learning

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