Motivators for the intention to use mobile TV: A comparison of South Korean males and females

Yung Kyun Choi, Juran Kim, Sally J. McMillan

Research output: Contribution to journal › Article › peer-review

56 Scopus citations

Original language	English
Journal	International Journal of Advertising
Volume	28
Issue number	1
State	Published - 2009

Cite this

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title = "Motivators for the intention to use mobile TV: A comparison of South Korean males and females",

author = "Choi, {Yung Kyun} and Juran Kim and McMillan, {Sally J.}",

year = "2009",

language = "English",

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journal = "International Journal of Advertising",

issn = "0265-0487",

publisher = "Taylor and Francis Ltd.",

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AU - Choi, Yung Kyun

AU - Kim, Juran

AU - McMillan, Sally J.

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JF - International Journal of Advertising

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