Motivators for the intention to use mobile TV: A comparison of South Korean males and females

Research output: Contribution to journal › Article › peer-review

60 Scopus citations

Original language	English
Journal	International Journal of Advertising
Volume	28
Issue number	1
State	Published - 2009

Cite this

@article{965e22683dc94b4f9c6ed897716d90ac,

title = "Motivators for the intention to use mobile TV: A comparison of South Korean males and females",

author = "Choi, \{Yung Kyun\} and Juran Kim and McMillan, \{Sally J.\}",

year = "2009",

language = "English",

volume = "28",

journal = "International Journal of Advertising",

issn = "0265-0487",

publisher = "Taylor and Francis Ltd.",

number = "1",

}

TY - JOUR

T1 - Motivators for the intention to use mobile TV

T2 - A comparison of South Korean males and females

AU - Choi, Yung Kyun

AU - Kim, Juran

AU - McMillan, Sally J.

PY - 2009

Y1 - 2009

UR - https://www.scopus.com/pages/publications/67849128703

M3 - Article

AN - SCOPUS:67849128703

SN - 0265-0487

VL - 28

JO - International Journal of Advertising

JF - International Journal of Advertising

IS - 1

ER -