TY - JOUR
T1 - Performing feminism in book covers
T2 - A multimodal analysis of reprint and retranslation cases in South Korea
AU - Mah, Seunghye
AU - Shin, Ji Sun
N1 - Publisher Copyright:
© 2023, Research Institute of Asian Women. All rights reserved.
PY - 2023
Y1 - 2023
N2 - The feminist movement, which includes certain radical elements, is gaining traction in South Korea, In South Korea’s puldishing industry, feminism has demonstrated this evolution, with more visible and bold expressions Against this background, this study analyzes how the book covers of translated feminist classics have evolved over time and what kinds of messages are transmitted to female readers with increasing exposure to feminism. The reprints and retranslations in the analysis ate reflected in the book covers as a space for ideological appeal, sending specific messages derived from the multimodal analysis of the book covers. This study demonstrates how a multimodal analysis of the metafunctions of semiotic resources on book covers can be applied to derive messages for the target readership. Finally, a diachronic comparison of the book covers substantiates the claim that the book-cover design of translated works is closely associated with the social setting of the target culture and its ideological stance.
AB - The feminist movement, which includes certain radical elements, is gaining traction in South Korea, In South Korea’s puldishing industry, feminism has demonstrated this evolution, with more visible and bold expressions Against this background, this study analyzes how the book covers of translated feminist classics have evolved over time and what kinds of messages are transmitted to female readers with increasing exposure to feminism. The reprints and retranslations in the analysis ate reflected in the book covers as a space for ideological appeal, sending specific messages derived from the multimodal analysis of the book covers. This study demonstrates how a multimodal analysis of the metafunctions of semiotic resources on book covers can be applied to derive messages for the target readership. Finally, a diachronic comparison of the book covers substantiates the claim that the book-cover design of translated works is closely associated with the social setting of the target culture and its ideological stance.
KW - Book-cover design
KW - Feminist book translation
KW - Multimodality
KW - Systemic functional grammar
KW - Visual grammar
UR - http://www.scopus.com/inward/record.url?scp=85183604183&partnerID=8YFLogxK
U2 - 10.14431/aw.2023.12.39.4.1
DO - 10.14431/aw.2023.12.39.4.1
M3 - Article
AN - SCOPUS:85183604183
SN - 1225-925X
VL - 39
SP - 1
EP - 23
JO - Asian Women
JF - Asian Women
IS - 4
ER -