Role of satisfaction in an integrative model of brand loyalty: Evidence from China and South Korea

Hong Youl Ha, Swinder Janda, Sang Kyu Park

Research output: Contribution to journalArticlepeer-review

21 Scopus citations

Fingerprint

Dive into the research topics of 'Role of satisfaction in an integrative model of brand loyalty: Evidence from China and South Korea'. Together they form a unique fingerprint.

Social Sciences

Economics, Econometrics and Finance

Psychology