Role of sentiment in message propagation: Reply vs. retweet behavior in political communication

Jihie Kim, Jaebong Yoo

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

37 Scopus citations

Abstract

This paper examines the role of sentiment in information propagation. We make use of political communication in the Twitter space, and relate emotion expressions in a message to the degrees of responses generated by the message. We also compare differences between user reply vs. retweet behavior with respect to sentiment variables. The current results indicate that that degree of emotion expressions in twitter messages can affect the number of replies generated as well as retweet rates. Due to the difference in the nature of endorsement (retweet) vs. responses (replies or conversation), some of the variables present opposite roles in explaining the degree of responses the message receives. We expect these results will help generating a predictive model of message propagation.

Original languageEnglish
Title of host publicationProceedings of the 2012 ASE International Conference on Social Informatics, SocialInformatics 2012
PublisherIEEE Computer Society
Pages131-136
Number of pages6
ISBN (Print)9780769550152
DOIs
StatePublished - 2012
Event2012 ASE International Conference on Social Informatics, SocialInformatics 2012 - Washington, D.C., United States
Duration: 14 Dec 201216 Dec 2012

Publication series

NameProceedings of the 2012 ASE International Conference on Social Informatics, SocialInformatics 2012

Conference

Conference2012 ASE International Conference on Social Informatics, SocialInformatics 2012
Country/TerritoryUnited States
CityWashington, D.C.
Period14/12/1216/12/12

Keywords

  • discussion in twitter
  • information propagation
  • sentiment analysis

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