TY - JOUR
T1 - Temporal effects of information from social networks on online behavior
T2 - The role of cognitive and affective trust
AU - Ha, Hong Youl
AU - John, Joby
AU - John, J. Denise
AU - Chung, Yong Kyun
N1 - Publisher Copyright:
© 2016, Emerald Group Publishing Limited.
PY - 2016/2/1
Y1 - 2016/2/1
N2 - Purpose – The purpose of this paper is to examine the temporal effects of perceptions of information obtained from social networks (SNS) on online shopping behavior using trust as a mediator. The model adopts the two dimensional view of trust: cognitive and affective trust. The direct effects and indirect effects of information perceptions on behavioral intentions are empirically explored using a longitudinal approach. Specifically, we investigate the comparative roles of cognitive and affective trust on the influence of perceptions of information from SNS on online shopping behavior. Design/methodology/approach – The study was fielded at two points in time (T and T+1) that were approximately 14 months apart. The survey (T) was distributed via e-mail to 1,484 prospects. From this mailing, 297 prospects who had not replied and another 145 with missing data were removed, leaving 1,042 respondents. In all, 14 months later, the survey (T+1) was e-mailed to these 1,042 respondents who took part in the survey at time point T. At time point T+1, only 341 respondents from the original sample responded. After excluding those with missing values, the final sample included 313 respondents. Findings – The results show significant carryover effects from time T to time T+1 in perceptions of information obtained from a social network, in behavioral intentions and in both dimensions of trust. Furthermore, the study revealed that over time, the influence of affective trust is greater than that of cognitive trust, both in its effect on behavioral intentions as well as in its mediating role between information perceptions and behavioral intentions. Originality/value – The study contributes to the literature on the mediating roles of cognitive and affective trust in the development of behavioral intentions on over time in the social network environment.
AB - Purpose – The purpose of this paper is to examine the temporal effects of perceptions of information obtained from social networks (SNS) on online shopping behavior using trust as a mediator. The model adopts the two dimensional view of trust: cognitive and affective trust. The direct effects and indirect effects of information perceptions on behavioral intentions are empirically explored using a longitudinal approach. Specifically, we investigate the comparative roles of cognitive and affective trust on the influence of perceptions of information from SNS on online shopping behavior. Design/methodology/approach – The study was fielded at two points in time (T and T+1) that were approximately 14 months apart. The survey (T) was distributed via e-mail to 1,484 prospects. From this mailing, 297 prospects who had not replied and another 145 with missing data were removed, leaving 1,042 respondents. In all, 14 months later, the survey (T+1) was e-mailed to these 1,042 respondents who took part in the survey at time point T. At time point T+1, only 341 respondents from the original sample responded. After excluding those with missing values, the final sample included 313 respondents. Findings – The results show significant carryover effects from time T to time T+1 in perceptions of information obtained from a social network, in behavioral intentions and in both dimensions of trust. Furthermore, the study revealed that over time, the influence of affective trust is greater than that of cognitive trust, both in its effect on behavioral intentions as well as in its mediating role between information perceptions and behavioral intentions. Originality/value – The study contributes to the literature on the mediating roles of cognitive and affective trust in the development of behavioral intentions on over time in the social network environment.
KW - Shopping
KW - Social networks
UR - http://www.scopus.com/inward/record.url?scp=84955451019&partnerID=8YFLogxK
U2 - 10.1108/IntR-03-2014-0084
DO - 10.1108/IntR-03-2014-0084
M3 - Article
AN - SCOPUS:84955451019
SN - 1066-2243
VL - 26
SP - 213
EP - 235
JO - Internet Research
JF - Internet Research
IS - 1
ER -