TY - JOUR
T1 - Temporal effects of online customer reviews on restaurant visit intention
T2 - the role of perceived risk
AU - Huifeng, Pan
AU - Ha, Hong Youl
N1 - Publisher Copyright:
© 2021 Taylor & Francis Group, LLC.
PY - 2021
Y1 - 2021
N2 - This study examines the linkages among performance and financial risks, online customer reviews, and restaurant revisit intention. Using a survey of 274 respondents for two time-intervals (T1 and T2), the results for T1 reveal that online customer reviews directly affect restaurant visit intention and performance risk, and financial risk directly affects restaurant visit intention. In contrast, the results for T2 show that online customer reviews have an insignificant impact on performance risk, while financial risk similarly does not have a significant impact on restaurant visit intention. Moreover, the temporal effects of online customer reviews on restaurant (re)visit intention decrease over time. Interestingly, while online customer reviews affect performance risk for the first visit (T1) to a restaurant, their impact on financial risk for the subsequent visit (T2) reduces. By adding new approaches to the discussion about the evolution of online review effects, the results speak to both scholars and managers.
AB - This study examines the linkages among performance and financial risks, online customer reviews, and restaurant revisit intention. Using a survey of 274 respondents for two time-intervals (T1 and T2), the results for T1 reveal that online customer reviews directly affect restaurant visit intention and performance risk, and financial risk directly affects restaurant visit intention. In contrast, the results for T2 show that online customer reviews have an insignificant impact on performance risk, while financial risk similarly does not have a significant impact on restaurant visit intention. Moreover, the temporal effects of online customer reviews on restaurant (re)visit intention decrease over time. Interestingly, while online customer reviews affect performance risk for the first visit (T1) to a restaurant, their impact on financial risk for the subsequent visit (T2) reduces. By adding new approaches to the discussion about the evolution of online review effects, the results speak to both scholars and managers.
KW - longitudinal study
KW - Online customer reviews
KW - restaurant sector
KW - risk perceptions
KW - temporal effects
UR - http://www.scopus.com/inward/record.url?scp=85102882429&partnerID=8YFLogxK
U2 - 10.1080/19368623.2021.1897053
DO - 10.1080/19368623.2021.1897053
M3 - Article
AN - SCOPUS:85102882429
SN - 1936-8623
VL - 30
SP - 825
EP - 844
JO - Journal of Hospitality Marketing and Management
JF - Journal of Hospitality Marketing and Management
IS - 7
ER -