The future of marketing & advertising in Asia

Jin K. Han, Yung Kyun Choi, Sangman Han

Research output: Contribution to journal › Editorial

Original language	English
Pages (from-to)	1016-1017
Number of pages	2
Journal	Journal of Business Research
Volume	149
DOIs	https://doi.org/10.1016/j.jbusres.2022.06.016
State	Published - Oct 2022

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title = "The future of marketing & advertising in Asia",

author = "Han, {Jin K.} and Choi, {Yung Kyun} and Sangman Han",

year = "2022",

month = oct,

doi = "10.1016/j.jbusres.2022.06.016",

language = "English",

volume = "149",

pages = "1016--1017",

journal = "Journal of Business Research",

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TY - JOUR

T1 - The future of marketing & advertising in Asia

AU - Han, Jin K.

AU - Choi, Yung Kyun

AU - Han, Sangman

PY - 2022/10

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U2 - 10.1016/j.jbusres.2022.06.016

DO - 10.1016/j.jbusres.2022.06.016

M3 - Editorial

AN - SCOPUS:85132736564

SN - 0148-2963

VL - 149

SP - 1016

EP - 1017

JO - Journal of Business Research

JF - Journal of Business Research

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