The future of marketing & advertising in Asia

Research output: Contribution to journal › Editorial

Original language	English
Pages (from-to)	1016-1017
Number of pages	2
Journal	Journal of Business Research
Volume	149
DOIs	https://doi.org/10.1016/j.jbusres.2022.06.016
State	Published - Oct 2022

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@article{b4de35f31b4f4c8a82535be9c94f69a8,

title = "The future of marketing \& advertising in Asia",

author = "Han, \{Jin K.\} and Choi, \{Yung Kyun\} and Sangman Han",

year = "2022",

month = oct,

doi = "10.1016/j.jbusres.2022.06.016",

language = "English",

volume = "149",

pages = "1016--1017",

journal = "Journal of Business Research",

issn = "0148-2963",

publisher = "Elsevier Inc.",

}

TY - JOUR

T1 - The future of marketing & advertising in Asia

AU - Han, Jin K.

AU - Choi, Yung Kyun

AU - Han, Sangman

PY - 2022/10

Y1 - 2022/10

UR - https://www.scopus.com/pages/publications/85132736564

U2 - 10.1016/j.jbusres.2022.06.016

DO - 10.1016/j.jbusres.2022.06.016

M3 - Editorial

AN - SCOPUS:85132736564

SN - 0148-2963

VL - 149

SP - 1016

EP - 1017

JO - Journal of Business Research

JF - Journal of Business Research

ER -