The impact of COVID-19 on consumer evaluation of authentic advertising messages
- Jooyoung Park
- , Jungkeun Kim
- , Daniel C. Lee
- , Seongseop S. Kim
- , Benjamin G. Voyer
- , Changju Kim
- , Billy Sung
- , Hector Gonzalez-Jimenez
- , Fernando Fastoso
- , Yung K. Choi
- , Sukki Yoon
- Peking University
- Auckland University of Technology
- Hong Kong Polytechnic University
- ESCP Business School
- Ritsumeikan University
- Curtin University
- Pforzheim University of Applied Sciences
- Bryant University
Research output: Contribution to journal › Article › peer-review
62
Scopus
citations