TY - JOUR
T1 - Two faces of narcissism on SNS
T2 - The distinct effects of vulnerable and grandiose narcissism on SNS privacy control
AU - Ahn, Hongmin
AU - Kwolek, Elizabeth A.
AU - Bowman, Nicholas D.
N1 - Publisher Copyright:
© 2014 Elsevier Ltd. All rights reserved.
PY - 2015/4
Y1 - 2015/4
N2 - This study suggests narcissism as an important psychological factor that predicts one's behavioral intention to control information privacy on SNS. Particularly, we approach narcissism as a two-dimensional construct - vulnerable and grandiose narcissism - to provide a better understanding of the role of narcissism in SNS usage. As one of the first studies to apply a two-dimensional approach to narcissism in computer-mediated communication, our results show that vulnerable narcissism has a significant positive effect on behavioral intention to control privacy on SNS, while grandiose narcissism has no effect. This effect was found when considering other personality traits, including self-esteem, computer anxiety, and concern for information privacy. The results indicate that unidimensional approaches to narcissism cannot solely predict SNS behaviors, and the construct of narcissism should be broken down into two orthogonal constructs.
AB - This study suggests narcissism as an important psychological factor that predicts one's behavioral intention to control information privacy on SNS. Particularly, we approach narcissism as a two-dimensional construct - vulnerable and grandiose narcissism - to provide a better understanding of the role of narcissism in SNS usage. As one of the first studies to apply a two-dimensional approach to narcissism in computer-mediated communication, our results show that vulnerable narcissism has a significant positive effect on behavioral intention to control privacy on SNS, while grandiose narcissism has no effect. This effect was found when considering other personality traits, including self-esteem, computer anxiety, and concern for information privacy. The results indicate that unidimensional approaches to narcissism cannot solely predict SNS behaviors, and the construct of narcissism should be broken down into two orthogonal constructs.
KW - Computer anxiety
KW - Concern for information privacy
KW - Narcissism
KW - Online privacy
KW - Self-esteem
KW - Social networking site
UR - http://www.scopus.com/inward/record.url?scp=84922752657&partnerID=8YFLogxK
U2 - 10.1016/j.chb.2014.12.032
DO - 10.1016/j.chb.2014.12.032
M3 - Article
AN - SCOPUS:84922752657
SN - 0747-5632
VL - 45
SP - 375
EP - 381
JO - Computers in Human Behavior
JF - Computers in Human Behavior
ER -