TY - JOUR
T1 - Understanding j-blog adoption
T2 - Factors influencing Korean journalists' blog adoption
AU - Kim, Yonghwan
PY - 2011/2
Y1 - 2011/2
N2 - This study investigates factors affecting journalists' adoption of weblogs, using two theoretical frameworks: the theory of planned behavior and the uses and gratifications approach. The results of a national survey of Korean journalists demonstrated that Korean journalists' j-blog adoption was jointly affected by psychological, technological, organizational, and social factors. In particular, findings indicate that j-blog adoption in Korea is influenced more by organizational and social factors such as policy and pressures within groups than by personal and psychological factors such as demographic profiles and motivations.
AB - This study investigates factors affecting journalists' adoption of weblogs, using two theoretical frameworks: the theory of planned behavior and the uses and gratifications approach. The results of a national survey of Korean journalists demonstrated that Korean journalists' j-blog adoption was jointly affected by psychological, technological, organizational, and social factors. In particular, findings indicate that j-blog adoption in Korea is influenced more by organizational and social factors such as policy and pressures within groups than by personal and psychological factors such as demographic profiles and motivations.
KW - J-blogs
KW - Technology adoption
KW - Theory of planned behavior
KW - Uses and gratification
UR - http://www.scopus.com/inward/record.url?scp=79951844142&partnerID=8YFLogxK
U2 - 10.1080/01292986.2010.524229
DO - 10.1080/01292986.2010.524229
M3 - Article
AN - SCOPUS:79951844142
SN - 0129-2986
VL - 21
SP - 25
EP - 46
JO - Asian Journal of Communication
JF - Asian Journal of Communication
IS - 1
ER -