TY - JOUR
T1 - Uses and Gratifications, Journalists’ Twitter Use, and Relational Satisfaction with the Public
AU - Kim, Yonghwan
AU - Kim, Youngju
AU - Wang, Yuan
AU - Lee, Na Yeon
N1 - Publisher Copyright:
© 2016 Broadcast Education Association.
PY - 2016/7/2
Y1 - 2016/7/2
N2 - This study employed the uses and gratification approach to investigate how journalists perceive relational satisfaction with the public on Twitter, specifically the associations between journalists’ motivations to use Twitter, their Twitter use, and their relational satisfaction with the public. Through a survey of South Korean journalists, this study revealed that journalists’ motivations for Twitter use are positively related to their job-related activities on Twitter (e.g., posting/sharing their news and interacting with audience), which consequently influences perceived relational satisfaction with the public. The findings provide new insight into an increasingly important part of the public’s engagement and news/information flows in the digital media environment. This study expands upon the literature by analyzing how journalists’ motivations for using Twitter and their job-related activities on Twitter are associated with relational satisfaction with the public.
AB - This study employed the uses and gratification approach to investigate how journalists perceive relational satisfaction with the public on Twitter, specifically the associations between journalists’ motivations to use Twitter, their Twitter use, and their relational satisfaction with the public. Through a survey of South Korean journalists, this study revealed that journalists’ motivations for Twitter use are positively related to their job-related activities on Twitter (e.g., posting/sharing their news and interacting with audience), which consequently influences perceived relational satisfaction with the public. The findings provide new insight into an increasingly important part of the public’s engagement and news/information flows in the digital media environment. This study expands upon the literature by analyzing how journalists’ motivations for using Twitter and their job-related activities on Twitter are associated with relational satisfaction with the public.
UR - http://www.scopus.com/inward/record.url?scp=84984940245&partnerID=8YFLogxK
U2 - 10.1080/08838151.2016.1164171
DO - 10.1080/08838151.2016.1164171
M3 - Article
AN - SCOPUS:84984940245
SN - 0883-8151
VL - 60
SP - 503
EP - 526
JO - Journal of Broadcasting and Electronic Media
JF - Journal of Broadcasting and Electronic Media
IS - 3
ER -